Motorsports is brutal. Expensive. Exhausting. And incredibly rewarding.
You pour your time, money, and effort into getting the car to grid, making it to checkers, and chasing down tenths. But when it comes to telling your team’s story online, to sponsors, or even just to your fanbase, many teams drop the ball.
And it’s not their fault. Media often feels like an afterthought, especially in grassroots racing. But here’s the truth:
If you want your team to grow, you need to think like a brand, not just a race entry.
Here are some of the biggest media mistakes race teams make (and how to fix them):
1. Relying on Cell Phone Pics and Hoping for the Best
Your phone’s camera might be good enough for a quick pit selfie, but it’s not cutting it for sponsor-worthy content. Blurry action shots, bad lighting, or awkward team photos don't tell the story you're actually living out at the track.
Fix it:
Invest in a dedicated media partner who understands racing. Someone who can deliver clean, dynamic shots that showcase your car, your people, and your effort, not just the lap time. Even one good photographer on-site for a weekend can give you months of content.
2. Not Telling the why
A lot of teams post race updates like this
“Finished P7. Solid effort. Onto the next one.”
That's cool and all, but what actually happened?
Fix it:
Use your photos and captions to highlight the story. Give fans (and sponsors) something to care about. Even a short caption like:
“From P22 to P7 with one front bumper and zero quit, our crew gave everything this weekend.”
goes a long way.
3. Forgetting That Sponsors Want to Be Seen
Sponsors don’t just care that you slapped a decal on the hood. They want visibility, and not just in person. If you’re tagging sponsors in low-quality media, inconsistent content, or not tagging them at all, they’re not getting what they signed up for.
Fix it:
Deliver polished media, tag them consistently, and give them assets they can use on their socials. Better media = better exposure = more value.
4. Thinking “We’re Just a Small Team, So It Doesn’t Matter”
This is the biggest myth in grassroots motorsports. The idea that only pro teams deserve professional content. That you’re not “big enough” for media coverage. But here's the thing:
How do you expect to grow if you don’t look the part?
Fix it:
Treat your media like your pit strategy: intentionally. Every well-shot photo, every behind-the-scenes post, every story you tell builds brand equity.
5. Underestimating the Long-Term Value of Good Media
A race weekend comes and goes fast. But the right images? The right clips? They live on. In sponsor decks. In highlight reels. On your website. They build trust. They showcase professionalism. And they remind everyone, including your team, just how much effort went into every lap.
Fix it:
Create a media plan. Even something simple, such as a few must-have shots, a designated person to gather content, and a clear place to store and share it, can make a huge difference. Or better yet, let someone like Throttle Point Media handle it for you.
The Bottom Line
Media isn’t just fluff. It’s your team’s voice; the part that keeps working long after the checkered flag.
Whether you’re chasing podiums or just building something with your crew, good media helps people understand what makes your team worth following (and supporting).
So if you're ready to level up your presence, stop settling for half-hearted photos and generic captions.
Let’s tell the story your team deserves.
